"Over the past year, I’ve kept friends in the loop with Facebook updates on my Dadaist birth control dreams, that time I woke up looking like Evgeni Plushenko, my evolving perspective on Breaking Bad, NYC real estate snark, and photo documentation of myself in an Ikea monkey costume.
My indulgent friends bestow “likes” on these status updates—and in many cases, those quick upvotes are the only contact we’ve had in a long time. Often enough, it’s a consistent exchange of upward-facing thumbs—a way of suddenly communicating again, but not directly. This effect, I’m sure, is widespread, but among the many existential quandaries brought about by social media, there's something altogether new and different about maintaining relationships with people that are entirely limited to liking each other's posts. Let's call this the 'upvote friendship.'"