This is the face I make right before I zap a serving of sparkling copy from out of the ether, I-Dream-of-Jeannie style.
I've been around the writer's block, and now I'm in search of a company with a memorable message to deliver.
Here's my baby. It's a very recent baby. I spent the last year working on this side project, which launched in January 2017 to critical acclaim.
The Daily Hunch is an email subscription service that provides detailed astrological insights tailored to each user's birth chart. I did everything from front to back (with the exception of the coding and logo design). This includes business concept creation, brand development, social media, marketing, project management, web design, photography, and a novel's worth of content creation (literally -- I wrote 60,000 words worth of content that is now being used in the automated reports). I've also already built up a loyal following on social media.
I freelanced for a content marketing agency in 2015. One of my clients during that time was an e-cigarette company based in the U.K. Here's an example of the type of content I wrote for them.
Lookboard was a home design e-commerce startup, and I was the copywriter behind its brand messaging in 2012/2013. Unfortunately, it's no longer in business, but there are traces of my work still floating around in the ether. Here's a sample product description, and here's a company bio.
I was the News Editor of Greenpointers, a local neighborhood blog, for about a year. This was a part-time side gig I was doing alongside my full-time job. It was good experience, but it was also, in many ways, a means of connecting more deeply to my community.
I was in charge of curating, assigning, and editing content for the News vertical, but I also wrote a lot of it too.
Here are a few examples:
I wouldn't say I moonlight as a dancer, because that sounds sketchy, but I would say that I spend a good deal of my free time getting down to live jazz around the city. I'm an avid lindy hopper, and I dance balboa and blues too.
"Greenpoint’s northernmost waterfront is beginning to see the first visible signs of its impending transformation into a real-life Sim City rendering, replete with skyline-altering luxury condo buildings and next-generation parks plucked straight from Seurat’s futurist dreams."
"Over the past year, I’ve kept friends in the loop with Facebook updates on my Dadaist birth control dreams, that time I woke up looking like Evgeni Plushenko, my evolving perspective on Breaking Bad, NYC real estate snark, and photo documentation of myself in an Ikea monkey costume.
My indulgent friends bestow “likes” on these status updates—and in many cases, those quick upvotes are the only contact we’ve had in a long time. Often enough, it’s a consistent exchange of upward-facing thumbs—a way of suddenly communicating again, but not directly. This effect, I’m sure, is widespread, but among the many existential quandaries brought about by social media, there's something altogether new and different about maintaining relationships with people that are entirely limited to liking each other's posts. Let's call this the 'upvote friendship.'"
This is where I currently work: a retail trade magazine serving the home improvement and residential construction industry (read: hardware stores, lumberyards, and distributors).
I maintain a high degree of ownership over the digital content we produce, as well as the daily newsletter we send out as part of our email marketing program.
Here are a few stories I've written:
I was a part-time music and film critic for a while. Here are a few reviews and Q&As I wrote.
I wrote for dozens of clients during my tenure at Brafton, a Boston-based content marketing agency with a keyword-centric SEO philosophy. They spanned industries ranging from beauty to CRM software, with a few safety wear and real estate companies thrown in the mix for good measure.
Here is a very small representation of my work: